Whilst spending by British tourists across Valencia has declined for the last 8 consecutive months, visiting tourists from Latin America were responsible for the biggest increase in spending during November, showing a 36.7% increase in their financial contribution to the sector, thanks to a 17.4% increase in visitors.
During November, international tourists spent 3.436 million euro, representing a 1.7% increase over the same month of 2013, but the average spend per tourist was slightly down by 1.1%, standing at an average of 1,002 euro. The daily expenditure was up slightly by 1.5% meanwhile, averaging out at 122 euro.
Almost all of our usual markets increased its total spending over the same period last year, highlighting the additional contribution of the UK, France and Asian countries. With the exception of the Balearics, all geographical sectors showed an increase or were classed as “quite stable”.
From January to November combined, international tourists spent 59,810 million euro, the bulk of spending being from the British market, with 12.192 million euro, accounting for 20.4% of the total, with a spending increase of 5.7%. They were followed closely by German tourists, with 9.493 million, up 3.6%, which accounted for 15.9% of total expenditure and the French, with 6,200 million euro, up 9.9%, with 10.4% of the total.
In the first 11 months of the year, the Valencia region received 5.139 million euro, an increase of 3.3%, but spending per person fell by 1.1%, while the daily spend rose by 3.3%. In November, spending increased 5.9% to 276 million euro, linking four positive months. Valencia also saw an increase in both the average costs and the average stay, with the emphasis on the UK market, despite spending by Brits continuing to decline for the eighth consecutive month.
As for the type of accommodation expenditure by international tourists, those staying in hotel accommodation accounted for 64.1% of the total, up by 4.3%, whilst those in registered non-hotel accommodation rose by 11.3%.
Filed under: http://www.theleader.info/article/45984/
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