In the first two months of the year, the average spend per day rose by 5.4% to 113 euros and the average spend per tourist rose by 3.4% to 1,018 euros.
The United Kingdom, with a spending total of 1.11 billion euros and an increase of 10.6%, and France, with 641 million euros and an increase of 18.6%, were the main emitting markets between January and February; a period in which Italy posted outstanding growth in total spending of 40.2%.
The highest increases in tourist spending in the period were posted by Andalusia, at 18.9%, the Balearic Islands, at 13.4%, and the Region of Madrid, at 13%.
The monthly record previously held by February 2014 was also surpassed this February, with a total spending figure of 3.17 billion euros – a year-on-year increase of 6.4%. The average spend per tourist and the average spend per day also rose to 964 euros and 112 euros, respectively.
Emitting markets
The United Kingdom, with an inbound tourist spending total of 1.11 billion euros and an increase of 10.6%, was the top emitting market, accounting for 16.9% of total inbound tourist spending in Spain between January and February. The average spend per day by British tourists rose by 13.6% to 99 euros and the average spend per tourist rose by 7.7% to 909 euros. In February, British tourists spent a total of 564 million euros, an increase of 6.2%, accounting for 17.8% of the total.
Germany posted a total of 991 million euros in the two months to February, and had a variation of 0.8% when compared with last year. This equates to 15.1% of the total in the period. German tourists spent 479 million euros in February, accounting for 15.1% of the total and reflecting a decrease of 5.7%. This was due to a 12.3% decrease in the average length of stay and an 8.9% decrease in the average spend per person, as the number of tourists arriving from this market increased. This performance particularly affected the Canary Islands and Catalonia.
Tourists from the Nordic markets spent a total of 846 million euros in Spain between January and February, which is a decrease of 9.8% on last year and represents 12.9% of the total. In February, spending by tourists from the Nordic markets amounted to 425 million euros, a decrease of 14% compared with February 2014, accounting for 13.4% of the total. This was due to fewer tourists travelling to Spain from these countries and reductions in both the average spend per tourist and the average spend per day. The Canary Islands was the region most affected by this downturn.
Among the main emitting markets, France was the market that posted the highest upturn, at 18.6%, with 641 million euros spent between January and February, accounting for 9.8% of the total. In February, French tourists spent a total of 313 million euros in Spain, an increase of 14.2%. Again, this was the highest increase of all the main emitting markets. This was caused by a higher number of French tourists travelling to Spain, an increased average spend per trip and a longer average length of stay (6.3 nights).
With increases of 40.2% between January and February and 43.8% in February, Italy was the emitting market that posted the highest increases in the periods in question. Italian tourists spent 298 million euros in the first two months of the year, accounting for 4.5% of the total, and 141 million euros in February, also accounting for 4.5% of the total. A 20.5% increase in the number of arriving tourists from Italy and a 19.4% increase in the average spend per tourist affected this result.
The remaining markets spent a total of 2.68 billion euros in Spain, an increase of 11.5%, accounting for 40.8% of the total in the first two months of the year.
In February, these markets spent a total of 1.24 billion euros, an increase of 16.1%, accounting for 39.3% of the total. The largest increases were posted by the United States and Belgium.
Main destination autonomous regions
The Canary Islands posted the highest inbound tourist spending figure in the first two months of 2015, at 2.39 billion euros – an increase of 3.3% accounting for 36.4% of the total. The average spend per day in this region rose by 7.2% to 118 euros. In February, a total of 1.13 billion euros was spent in this region, a decrease of 0.8%. This was caused by a decrease in the average spend per tourist while the average spend per day rose by 2.6%. This region accounted for 35.7% of the total.
With 1.34 billion euros and an increase of 8.7%, Catalonia accounted for 20.4% of the total in the first two months of the year. The average spend per day rose by 6.7% to 134 euros and the average spend per tourist rose by 5.2% to 842 euros. In the month, 624 million euros were spent by tourists in this region, up 1.2%, accounting for 19.7% of the total.
With 907 million euros spent by inbound tourists, Andalusia posted an increase of 18.9% and accounted for 13.8% of the total. This puts the region in third place both in terms of the first two months of the year and for February alone, a month in which inbound tourists spent 501 million euros in Andalusia, an increase of 18.5%, accounting for 15.8% of the total. This region posted the highest spending increase in the month, up 78 million euros, following increases in all variables: the average spend per tourist rose by 6% to 1,206 euros – the highest for the month; and the average spend per day rose by 0.6% to 103 euros.
A total of 752 million euros were spent in the Region of Madrid, up 13%, the third-highest increase in the first two months of the year, accounting for 11.4% of the total. The average spend per tourist rose by 7.5% to 1,134 euros. In February, 322 million euros were spent by inbound tourists in this region, up 23.1% (the highest increase in the month), accounting for 10.2% of the total. This increase was due to a higher number of inbound tourists, up 11.4%, and increases in both the average spend per tourist, up 10.5% to 1,022 euros, and the average length of stay, up 12.1%. This region accounted for 10.2% of the monthly total.
A total of 455 million euros were spent by inbound tourists in the Region of Valencia between January and February, up 5.1%, accounting for 6.9% of the total. The average daily spend rose by 9.7% to 80 euros and the average spend per tourist rose by 5.9% to 852 euros. In February, 236 million euros were spent by tourists in this region, up 5.2%, accounting for 7.5% of the total. The average daily spend rose by 14.9% to 89 euros and the average spend per tourist rose by 8.2% to 846 euros.
The Balearic Islands, with 214 million euros spent by inbound tourists between January and February, posted the second-highest increase in the period, at 13.4%, accounting for 3.3% of the total. The average spend per day rose by 8.4% to 95 euros. In February, 113 million euros were spent by inbound tourists in this region, up 21.2% (the second-highest increase in the month). This equates to 3.6% of the total. The average spend per day rose by 15.8% to 102 euros.
Type of accommodation, type of holiday and reason for travel
Spending on hotel accommodation – 4.14 billion euros – rose by 5.8%, while spending on non-hotel accommodation – 2.43 billion euros – rose by 11.8% between January and February. The increase in spending on non-hotel accommodation was also higher in February – at 14.3% to 1.09 billion euros – than on hotel accommodation – at 2.6% to 2.07 billion euros.
In the first two months of 2015, the number of inbound tourists choosing to travel independently rose by 11.5%, with a total spending figure of 4.38 billion euros, while the number of those travelling on a package holiday rose by 1.6%, with a total spending figure of 2.19 billion euros.
In February, independent travel rose by 10.3% to a total spending figure of 2.06 billion euros, while package holiday travel decreased by 0.3% to a total spending figure of 1.1 billion euros.
Filed under: http://www.theleader.info/article/46823/
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