Commercial development of Sector 20-La Hoya in Torrevieja enters new phase

The commercial development of Sector 20-La Hoya in Torrevieja is entering a new phase, with nearly 60 per cent of the more than 100,000 square metres of commercial land planned for the large-scale urbanisation project now being developed. The overall project also includes plans for 7,400 homes. Plots Tc2, Tc3, and Tc5, which total 59,207 square metres of gross area, are currently developed, and their main commercial establishments have reached the final stages of construction. These plots represent 57.48 per cent of the 103,006 square metres reserved for commercial and service uses across the whole sector, concentrated along the CV-905, which serves as the primary access road to Torrevieja and stretches for almost a kilometre between Avenida de José Carreras and the La Siesta residential area.

Initial openings are scheduled for 3rd December with the launch of two supermarkets, Aldi and Consum. During the first quarter of 2027, three more stores will join them in the new retail park developed by Corpic, alongside the first Bauhaus store in the province.

The most diversified project sits on plot Tc3, where Corpic, the Elche-based company and majority landowner in the sector, is developing a retail park designed by Caselles y Valero. According to the commercial documentation for the project, the plot measures 11,276 square metres and will house four establishments, providing a total of 4,875 square metres of retail space. Approximately 200 parking spaces are also included in the plans.

In this retail park, Aldi will be the first to open—competing directly with Consum located just a few metres away—with a target opening date of 3rd December. Aldi will occupy 2,400 square metres of retail space, making it the largest outlet in the new park. The German chain, which specialised in food and everyday consumer goods using a discount model, currently operates three stores in Torrevieja on Calle Johannes Kepler, Avenida de Cortes Valencianas, and Avenida de Tirso de Molina. The La Hoya branch will mark its fourth store in the municipality.

Non-food offerings in the retail park will include Tedi. The German retailer will occupy 850 square metres dedicated to selling household goods, decorations, stationery, crafts, toys, and seasonal products. Tedi already runs three stores in Torrevieja on Calle Claudio Tolomeo, Calle Gabriela Mistral, and Avenida de Rosa Mazón Valero, with at least 17 stores operating across the wider province. The opening of its new branch is planned for the first quarter of 2027.

Around the same time, Don Dino is scheduled to open a new 325-square-metre toy store. The company, which is historically linked to the toy industry in the province, sells dolls, board games, educational toys, and products from leading children’s brands. It runs 16 stores throughout the province, including three in the city of Alicante.

The fourth operator is Jysk, which will occupy 1,300 square metres. The Danish multinational, founded in 1979, specialised in furniture, mattresses, beds, textiles, home decor, and garden equipment. Its presence across the province already exceeds twenty stores, with at least 22 locations established. In Torrevieja, it operates at Punta Marina and Torreblanca. The chain opened another store in Dénia last May as it continues expanding in the Spanish market, and it plans to open the La Hoya store during the first three months of 2027.

Plot Tc2, which has a gross area of 7,236 square metres, will house a new Consum supermarket, with an opening date aligned with Aldi on 3rd December, though dates remain subject to potential changes. The Valencian food distribution cooperative, founded in 1975, will strengthen its footprint in Torrevieja where it currently has nine supermarkets, including both company-owned and franchised locations. Eight trades are under the main Consum banner, and one operates under its Charter franchise brand. The new location in La Hoya will raise the total number of cooperative stores in the municipality to ten, nine of which will be directly company-owned.

The third major project occupies plot Tc5, the largest of the eight commercial plots in the area. It features 40,694 square metres of gross land and an assigned buildable area of 18,000 square metres. The first Bauhaus store in the province of Alicante is being constructed on a 30,000-square-metre portion of the plot. The German multinational has committed an investment of 39 million€ and maintains its opening projection for the first quarter of 2027, even though civil works are expected to conclude in December.

The store will cover 13,000 square metres of floor space, with roughly 9,000 square metres dedicated to retail, 1,700 square metres for the driveway, and 2,300 square metres for gardening supplies. Bauhaus specialised in DIY, building materials, tools, home improvement, decoration, furnishings, and gardening. The Torrevieja store will be its third in the wider region, following existing locations in Paterna and Alfafar. Municipal sources confirm the company has started recruitment for the Torrevieja branch, with interviews hosted at the Local Development Agency municipal office. Projected employment figures indicate around 250 direct and indirect jobs will be created through store operations, suppliers, and associated services.

Urbanisation works for Sector 20-La Hoya originally started in autumn 2023, with the initial phase delivering the road network and core infrastructure for residential and commercial development. On 7th August 2025, the street network for this initial phase opened to traffic, linking the CV-905 to various parts of Torrevieja. The entire sector encompasses 1,834,234 square metres and contains plans for up to 7,490 homes. Approximately 500 homes have been constructed so far, alongside commercial zones, public facilities, and green spaces.

While commercial openings and initial housing construction progress—with home prices starting from 280,000€ and mainly targeting European buyers—the second stage of urbanisation remains stalled due to a lack of agreement among members of the urban development joint venture. This second phase encompasses land designated for three new public educational centres (two Infant and one Primary school) alongside 800 protected housing units awarded to two companies that have waited a year for progress. Road infrastructure projects also remain pending, including doubling the bridge deck over the N-332 and creating a storm tank for the sector to connect and drain the existing flood control basin next to the CV-905, which currently empties via ground seepage.