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MAZDA MX-5 TAKES CONVERTIBLE AWARD

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The World’s best-selling two-seater sports car is still acclaimed by fans and media 25 years after its launch

The World’s best-selling two-seater sports car is still acclaimed by fans and media 25 years after its launch. More than 113,158 units of MX-5 have been sold in the UK since 1990 alone and on May 15th the Mazda MX-5, was presented with the prestigious ‘Convertible Award’ at the 2014 honestjohn.co.uk awards, in London.

The awards are allocated to those vehicles that attract the greatest numbers of page-views on the honestjohn.co.uk website. The hugely-popular Mazda MX-5, which won ‘Most Popular Roadster’ in the honestjohn.co.uk awards last year, has continued to prove its lasting appeal to visitors on the site over the past year – as well as its ability to deliver sports car performance, without the price tag.

“The Mazda MX-5 has long been regarded as the most enjoyable and engaging open-top car, building up a huge following over the years,” explains Dan Harrison, Editor of honestjohn.co.uk. “So it’s perhaps no surprise to see it coming out as the most popular convertible on honestjohn.co.uk. Its combination of buzzy performance and superb handling, combined with an affordable price tag has clearly found favour among our users.”

Last month the Mazda North American Operations debuted the MX-5 Miata 25th Anniversary Edition during a press conference at the New York International Auto Show (NYIAS). A global announcement, this limited-edition automobile will be sold as a 2015 model. The anniversary edition was built not only as a tribute to the unassuming diminutive roadster that sparked a large automotive impact but also to celebrate every owner and car enthusiast it’s won over throughout its 25-year history.

"The original concept behind the MX-5 was so simple: to offer the pure joy of a lightweight sports car that moves precisely as the driver intends," said Takashi Yamanouchi, chairman of the board, Mazda Motor Corporation. "While responding to increasing safety and environmental requirements, in the 25 years since its launch we have had to continually reinvent the MX-5 – far beyond a simple evolution – in order to stay true to that original ideal. The history of the MX-5 is one of changing everything in order to stay the same, a history of innovating in order to preserve."

Filed under: http://www.theleader.info/article/43752/

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