The "Survey of Advertising Expenditure in Spain 2014" presented by Infoadex, puts the estimated real investment recorded in the advertising market last year in 10,461.3 million euros, representing a decrease of -3.7 % of the 10,858.8 million euros that were reached in 2012.
So the market has returned to a contraction in advertising revenue in the media. However, that 3.7% is a clear slowdown in the decline in investment, compared with a fall of 9.9% in the previous year. Internet was in 2013 the only area with a positive 1.8% growing behavior.
In addition, investment in television advertising in May continued the recovery started in March, up 6.4% from the same period last year, according to the monthly report of the media agency Ymedia.
The most active advertising campaign has been released by the beer Mahou Cinco Estrellas, which has accumulated 2,091 GRPs (Gross rating points) or advertising pressure points, followed by the campaign of Jazztel phone company with 2,015 points.
Thus, the Lidl supermarket loses the top going to a third place with 1845.4 GRPs.
Telecinco chain is the leader of the month, with 15.2% of the total television audience, followed by Antena 3 with 13.8%. In contrast, TVE-1 lost 7/10 and remains at 10.4%.
The two most watched events of the month were Eurovision and the final of the Champions League. The European gala was followed by more than 5 million viewers and achieved a 35.9% share, while the final was watched by 12 million people and reached a 61.9% share.
The match between Real Madrid and Atletico Madrid becomes the most watched sporting event since the final of Euro 2012 between Spain and Italy.
clementeferrer3@gmail.com Author and journalist Clemente Ferrer has led a distinguished career in Spain in the fields of advertising and public relations. He is currently President of the European Institute of Marketing.
Filed under: http://www.theleader.info/article/44222/
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