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In June of this year, The Leader reported how retail chain Poundland planned to expand their European operation into Spain, with a proposed development of 10 stores under their Dealz brand. Now, that promise is becoming more of a reality, with the second such store set to open its doors in Alicante later this month.

Located on Calle de Castellar in Alicante, the store will open on Thursday the 16to of October, having already created 37 new jobs and representing what they describe as “a significant investment in the area”.

In anticipation of the opening, Store Manager Carles Cartes Fernandez said: “We are extremely excited to be introducing Dealz’s unique single price offer onto the Costa Blanca at a time when households are trying to survive on a tight budget. The price point for the majority of products in Dealz stores is 1.50€, offering customers amazing value. In addition there will always be a number of special promotions at key prices. Dealz is a unique shopping experience in Spain with a clean, bright shopping environment with friendly customer service. Customers will be amazed at what we have to offer!. At Dealz we are committed to bringing this amazing value everyday and will be offering an extensive range of top brands to our customers.”

Heading up the company in Spain, Alvaro Villamizar added, “Dealz is proud to be able to create employment in Alicante and offer job seekers from all backgrounds a brand new, exciting career.”

Poundland first entered Europe in September 2011 opening two stores in the Republic of Ireland. Trading under the Dealz brand, the estate has grown rapidly to a 31 store operation which was profitable in its first full year of operation, has already delivered a positive return on investment and has significant growth opportunities ahead.

Jim McCarthy, CEO of Poundland, said: “The success of Dealz in the Republic of Ireland was a clear demonstration that we have the capability to generate positive financial returns in new geographies quickly. We have been very careful and thorough in our evaluation of further European expansion opportunities and we are confident that our offer and our model suits the Spanish market well.

“We have a very detailed, low risk and low cost entry plan and the management strength and capacity, in the UK and in Spain, to execute it well. I’m confident that Poundland’s amazing value will quickly resonate with Spanish customers.”

Filed under: http://www.theleader.info/article/45100/

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