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Sony pictures entertainment offices

Last November a scandal took place, the likes of which would likely send jitters down the spines of even the most strident and forthright P.R. geniuses; the Sony Pictures Entertainment hack.

Hackers released a glut data. Employee personal information, confidential emails, salary information, company information and even unreleased films were thrown into the public realm, all of which proved hugely embarrassing and damaging for those concerned.

The ‘Guardians Of Peace’ took responsibility for the hack, and whilst security professionals, industry figures and the media have embarked on a guessing game in naming who was actually behind the attack – North Korea, angry employees, cyber criminals and Anonymous, to name a few – the real culprit is perhaps the driving force behind modern technology itself; Moore’s Law.

Moore’s Law was conceived in 1965 when Gordon E. Moore, co-founder of Intel, made the prediction that the number of transistors in an integrated circuit would double every two years. The prediction has remained correct since; technology companies are so sure of the law’s predictions that they use it for long term planning and for the setting of research and development efforts.

The law explains and predicts how chips become smaller and more powerful, and as a result how our devices, programmes and technology as a whole are becoming similarly slight, whilst handling more taxing programmes.

Today, computers fit in your palm, not in an entire room, as was the case in 1965. Stores now operate via websites that can accommodate hundreds of millions of users as supposed to a few hundred. Even entertainment locations such as casinos are being affected.

Today you can click and play Egyptian-themed slot machines here at sites like MrSmithCasino instead of having to travel all the way to Las Vegas to play in the Luxor Resort. Slot machines that measured 1.5m by 0.5m now fit in to a smartphone screen, all thanks to the underpinnings of Moore’s Law.

Cleopatra herself doesn’t see this as a positive, however. Angelina Jolie, talked about in the leaked Sony emails was said to be "out of her mind" during the production of an upcoming film based upon the Ptolemaic ruler, such comments being written within email conversations conducted between Sony executives Scott Rudin and Amy Pascal.

How is this related to Moore’s Law though, I hear you ask?
Because the shrinking of tech, and the ensuing improvements in performance and power, have made even the tricky task of hacking into one of the world’s largest, wealthiest entertainment companies a possibility.

Hackers supposedly had access to company data for up to a year before the leaks were made public and during this time no one at Sony was aware. Now of course this doesn’t mean we should ratchet-down our rate of technological improvement, but we should surely put a greater emphasis on the flip side of the story – security.

Will another hack of this kind happen again? Probably. But only against the companies that fail to take note of the negative effects of technological progress.

Filed under: http://www.theleader.info/article/46962/

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