FUEL PRICES FALL AGAIN

FUEL PRICES FALL AGAIN

The price of petrol and diesel is continuing a trend of cheaper prices, with petrol now at its cheapest since July, 2012, and diesel at the lowest since the second half of 2011.
The average price of a litre of petrol fell by 4 cents last week, now wo…

REMEMBERING LINDA

It is with sadness that we hear that Lynda Bellingham died last night after a long fight with cancer. The press release said she died peacefully in her husband’s arms, and for that we can be grateful.

Lynda was given an OBE for her work with chari…

TWO INGENIOUS ADVERTISING CAMPAIGNS AROUSE LOVE FOR OUR FELLOW

This video is a love story. Undoubtedly the greatest love story ever told. It can be seen on YouTube under the title: “The best love story.” It is also a story of dedication and sacrifice, solidarity, of redemption and holocaust. A love story between a father and son that transcends all cultures in all ages.

The pace of the video is slow, soft, contemplative. This let the emotions flow slowly. Perhaps the first minute may seem slow, but then it gains momentum and flock expressiveness, drama, emotion. The images come from a short film called “Most”, a production of Eastwind Films directed by Bobby Garabedian.

The idea of the second ad campaign was a lucky break. One of the persons responsible for AFAL (Association for Families with Alzheimer’s in Spain) attended a conference and at the end of the sessions, came to know the city. He was accompanied by a tour guide, Elena, who enjoyed remembering all the relevant data from the history of the city. In that drive, Elena transmitted more than the art data: she made him live the spirit that remains on the stones, the dregs of history, the identity and feeling that time has stopped there, and which is still alive because every day someone reminds it to others.

In this guided tour, the manager of AFAL realized a terrible fact: we are what we keep in memory: in it are our roots, our loves, our history; without memory, we are nothing. If we forget what others did, and if we forget what we did and love, we were greatly reduced; we keep, simply, the most basic emotions of our primal brain.

Forgetting everything is what makes the Alzheimer patient to become a being in permanent farewell. This cruel disease robs the sufferer of his history approached from itself and requires the exclusive interpretation of others.How important it is in these situations that we know to give love … even if the patient does not notice! (Source:: Publicidad y Cine con Valores).

clementeferrerrosello@gmail.com Author and journalist Clemente Ferrer has led a distinguished career in Spain in the fields of advertising and public relations. He is currently President of the European Institute of Marketing.

Filed under: http://www.theleader.info/article/45292/

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DENIA U3A ON A BREAK

DENIA U3A ON A BREAK

On Wednesday 1st October, 54 members of U3A Denia boarded a coach for a seven day trip to Andalucia, The next day the group headed into Granada for the main attraction, the Al Hambra Palace and the Cathedral. Day two was off to Cordoba where the high…

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