In a meeting this week attended by the Consul of Norway and members of the Chambers of Commerce of Alicante and Orihuela, around 150 local business representatives agreed on the need to highlight their demands for improved connectivity with the town of Guardamar and Alicante-Elche airport.
The announcement was made during a conference focusing on tourism under the slogan, “Strategies for Future Development”, which was held in the Cultural Centre and led by the mayor of the town, Carmen Verdú of the Partido Popular.
The attendees also agreed to focus on touristic accreditations, such as the Sistema Integral de Calidad Turística en Destinos, or SICTED, which has been steadily growing in interest around the area.
With 5,000 tourist beds available in the town, the need to highlight tourism is ever increasing during the off-season months, when opportunities for special deals and offers are often at their greatest, although with fewer tourists to take up on these offers dominating other locations such as Torrevieja and the Orihuela Costa, smaller places already have to battle for their share, especially with little or no integration into the tourist travel network of the airport hub.
Recent initiatives such as the “Guardamar me gusta” campaign presented at the recent FITUR tourism event were praised by the attendees, where it was also highlighted that campaigns focusing on the archaeological heritage as well as the richness of the dunes of Guardamar are already planned for the future.
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