The Los Verdes green party of Torrevieja are criticising the local government team for allowing the Zenia Boulevard shopping centre free advertising, at the perceived expense of a loss of trade to local businesses.
When the centre was first open, the Partido Popular government of Torrevieja were critical of their PP colleagues in neighbouring Orihuela, on account of the threat to local trade. Shops in the centre of Torrevieja had already suffered from the opening of the Habaneras Centre, and the Zenia Boulevard was seen as a massive threat to those who remained.
The greens say that adverts for the Zenia Boulevard appear frequently in publicity material which is distributed through the tourist offices of the municipality, along with at the numerous special events which take place in municipal buildings.
“This curious and almost free promotion” a statement from the Los Verdes says, is “in stark contrast to the campaigns that once took place” previously, and it is apparent that “the leaders of the PP of Torrevieja have dropped their opposition fever, and openly going to the opposite pole, now dedicated to promote and advertise what until just a few months ago was criticized in total hardness”.
The greens feel that the city council should at least “refrain” from “institutionally advertising” and promoting the “benefits of the Zenia Boulevard shopping centre”, and have requested clarification from the government as to why it has taken such an advertising initiative for the Zenia Boulevard that can harm both trade and the economy of our town at a time of such hardship and difficulties.
Filed under: http://www.theleader.info/article/45865/